Mariya Nurislamova is ideal often known as the co-founder and CEO of Scentbird, the favored membership service billed because the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a immediate-to-purchaser beauty brand, and Drift, a scent-concentrated motor vehicle accent line.
On the other hand, by evening she transforms into a spiritual teacher, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This can be Mariya,” which has amassed about 102,000 subscribers and options in excess of 1,200 films. Her spiritual messages blend guided meditations, energy channeling, and cosmic philosophy, attracting a significant and engaged viewers.
Digital Existence & Material
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Centered on chakras, Vitality portals, therapeutic, and quantum manifestation.
Intuitive Q&A video clips: Open, particular interactions the place she addresses viewers’ deepest concerns.
Short-sort clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her approximated ~three hundred,000 followers across platforms.
Her cross-System attain would make her a notable voice in the trendy spirituality arena.
Entrepreneurial Journey
Although her spiritual id thrives on the web, her founder persona is rooted in tangible company achievements:
Scentbird (2014–current): A membership model presenting more than 800 fragrance selections to ~700,000 subscribers inside the U.S. and Canada, backed by YC and boosting more than $25 million in enterprise funding.
Deck of Scarlet: A beauty subscription palette introduced in 2018–19, collaborating with top rated influencers to provide curated make-up kits less than $thirty each and every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance alternatives to motor vehicles.
Her entrepreneurial rise is broadly protected by business outlets which include Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Flip in 2018
In 2018, Mariya professional what she describes for a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Shortly following, she released her spirituality-focused content material across YouTube, Instagram, and TikTok.
Given that then, her material has delved into:
Living in “the Matrix”, a simulated reality framework.
Therapeutic by using Electrical power, together with promises like self-healing cancer or AIDS and processing miscarriage as a karmic preference.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked tooth with deeper spiritual meaning.
These high-assertion beliefs inevitably collided together with her public profile.
Controversies & General public Backlash
By mid-2024, Mariya’s spiritual information began to conflict along with her corporate image. The Organization of Style reported on subscribers, influencers, and perhaps inside mirrored brands increasing alarms right after discovering statements about Hitler for a teacher of “3D Earth warfare,” denials of disease, and crystal divination—all underneath Mariya’s serious name.
Noteworthy critics:
YouTuber Keya’s World and Zachary Michael said they’d now not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly termed out her pseudoscientific claims and questioned the caliber of Scentbird’s service.
Despite the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by stress to get rid of content .
Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual educating is unusual among the her peers. It provides:
An authentic particular manufacturer that resonates with customers in search of further connections.
Diversified earnings streams throughout retreat events ($1,111 to $one hundred twenty five,000) and private channeling periods.
2. Scale & Affect
Small business advancement: Scentbird reports 45–50% YoY growth given that 2022, profitability considering that 2019, with yearly revenues surpassing mariya nurislamova $one hundred million.
Cultural visibility: Her spiritual channel garners countless Countless sights for each video clip, producing viral cultural presence.
3. Loyal Community
Over one,two hundred films and dependable uploads have designed a cult-like adhering to of seekers open to her Vitality-centered and mystical choices.
Rising Risks & Identity Worries
Manufacturer Track record Threat
Buyers, staff members, and buyers may possibly check out Mariya’s metaphysical promises as off-putting, potentially eroding brand name trust.
Content Moderation & Legal responsibility
Daring claims in overall health and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates about ethical duty in affect.
Stakeholder Confusion
In spite of her assurances, buyers remain largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self confidence.
Path In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya may compartmentalize her spiritual and enterprise worlds a lot more properly—preserving spiritual content material on different platforms or under a pseudonym.
Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness things into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her more ethereal material with evidenced-centered guidance, she could extend her base though minimizing alienation.
Remaining Feelings
Mariya Nurislamova stands at a uncommon intersection—wherever enterprise‑quality entrepreneurship meets spiritual authority. She has designed a scalable, worthwhile small business empire, when capturing the imaginations of electronic-age spiritual seekers.
However this really duality is her greatest asset and biggest obstacle. The mystic and also the CEO co-exist in a single human being, generating friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will outline her upcoming legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will one particular eclipse the opposite?
This resonates like a cautionary tale within our age of founder transparency: When beliefs are public, ambition and authenticity walk a high-quality line.
To put it briefly, Mariya Nurislamova is not any everyday CEO. She's a visionary entrepreneur, a channel for spiritual messages, along with a cultural figure navigating the messy overlap of company and belief. Her next moves may well chart new territory—not just in fragrance, but in how small business leaders condition their identities in the digital spiritual age.